pitched at the ICO Hypethon

August 16, 2017

The world’s first ICO Hypethon was held in Saint-Petersburg, Russia in August. Many notable speakers such as John Matonis (Bitcoin Foundation), Eyal Hertzog (Bancor), Eric Benz (Cryptopay), Sasha Ivanov (Waves Platform) and Charles Xue (Billionaire VC) discussed the current state and the future of Bitcoin, blockchain* and ICOs (or tokensales).

An ICO (Initial Coin Offering), or tokensale, is an event in which a new cryptocurrency project sells part of its cryptocurrency tokens to early adopters and enthusiasts in exchange for money today. ICOs provide a way for cryptocurrency project creators to raise money for their operations. Most ICOs raise money in Bitcoin or other cryptocurrencies. was among teams presenting their projects at the ICO Hypethon.

Alexandre Bezroutchko and Alexey Zagarin explained the concept of customer loyalty & affinity platform and how blockchain helps to achieve transparency and accountability for both retail brands and nonprofits in the project.

* Blockchains are distributed ledgers that use cryptography and peer-to-peer networks to store transactions. The ledger can only be changed when there is a consensus, and it means there’s no need for a central authority to approve transactions. Blockchains are usually shared publicly (but not necessary) and decentralized, which make them secure. Cryptocurrencies, such as Bitcoin and Ethereum are based on blockchain technology.